MPG is the only media agency whose methodology, tools and technology have been recognised by RECMA as "excellent A+"
Our processes are supported by our proprietary set of tools that we call our Decision Support Systems (DSS). These tools help our teams optimize clients’ communication investments and deliver award winning results.
MPG Fission
Fission helps clients and planners decide which brands and markets to support, and with how much investment. It balances the needs of each brand with overall budget restrictions and strategic priorities.
This tool goes beyond econometric analyses. It has layers of complexity that capture real world factors to integrate the business intelligence and quantitative information.
MPG Spectrum
Spectrum helps clients and planners make investment choices amongst the range of communication channels available. It blends the “real world” communication needs of brands with the strengths and properties of available channels.
Most approaches on channel planning focus on one measure, which might be improving overall reach or increasing ROI. Spectrum is unique because it balances a holistic view of multiple measures within a system framework.
MPG Wave
Wave helps clients and planners distribute spend across different weeks.. It is a multimedia-multitask flighting tool. It optimizes the flow of communication from brands to consumers, taking into consideration the different ways consumers interact with brands.
MPG Phase
Phase optimizes the distribution of media investments over time in order to maximize brand awareness. It generates different planning scenarios in order to select the best flighting structure for the brand's goals.
MPG Fission
Fission helps clients and planners decide which brands and markets to support, and with how much investment. It balances the needs of each brand with overall budget restrictions and strategic priorities.
This tool goes beyond econometric analyses. It has layers of complexity that capture real world factors to integrate the business intelligence and quantitative information.
MPG Spectrum
Spectrum helps clients and planners make investment choices amongst the range of communication channels available. It blends the “real world” communication needs of brands with the strengths and properties of available channels.
Most approaches on channel planning focus on one measure, which might be improving overall reach or increasing ROI. Spectrum is unique because it balances a holistic view of multiple measures within a system framework.
MPG Wave
Wave helps clients and planners distribute spend across different weeks.. It is a multimedia-multitask flighting tool. It optimizes the flow of communication from brands to consumers, taking into consideration the different ways consumers interact with brands.
MPG Phase
Phase optimizes the distribution of media investments over time in order to maximize brand awareness. It generates different planning scenarios in order to select the best flighting structure for the brand's goals.
